Wag’er’ing War on the Web

This past Saturday’s edition of The New York Times showcased ever-popular and ever-sellable stories of sex, storms, and slander. But amidst the sensational, the Times managed to sneak in a little statistics… Stakes Statistics that is. We are talking about the lottery.

The article, found at : http://www.nytimes.com/2008/09/13/us/13lottery.html?_r=1&sq=lottery&st=cse&adxnnl=1&oref=slogin&scp=4&adxnnlx=1221584621-JeA/iSia2JlDHxfnBd/qHQ , reveals how lottery ticket sales (much like lipstick) increase in tougher economic times, and rise with unemployment.

Ah, the Audacity of Hope. True, logic and lottery are hardly synonymous, but with Lehman on its last legs and Bear Sterns obliterated, a business-as-usual life seems more of the gamble these days.

And there is no greater gamble than wagering your image: a lesson Senator John McCain, and many of his staffers, so unpleasantly discovered. The McCain camp certainly advocates protectionism over probability when it comes to policy, so why didn’t they apply that platform to the press?

The current article in the Atlantic Monthly is a glaring example of just how easy it is to lose control of the image you project.  Social networking sites such as MySpace.com and Facebook.com have allowed any person to become his or her own photojournalist, making personal privacy a thing of the past and personal publicity all the rage. But what happens when the personal interferes with the professional, when statements are misconstrued, and photographs manipulated, and when Youtube has single handedly destroyed your online, not to mention your office, reputation? What? No one ever told you the limelight could be so loathsome?

theBreakingNEED  Controlling your Cyber Status.

Enter RepEquity.  Self-proclaimed protectors of your online presence, RepEquity is so much more than just a rescue-resource. Their team has developed proactive and pre-emptive tools and algorithms to not only recreate your Internet Identity, but also manage it for years to come. The image invention, or Reinvention, that RepEquity tailors re-enters the web atmosphere as the ultimate trusted source on you, your brand, your business, and even your buzz. Check them out at www.repequity.com so that you smile instead of cringe the next time you Google yourself…

Bottom line is, these days we all need to be our own PR agents. When it comes to the internet, personal and professional publicity is now not just about politicking, but about policing! In our own individual wars with the world-wide-web, it is important to remember one thing: Perception IS Reality. And the true gamble is not getting in the game.

You got to be in it to win.

By Darcy Jones


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